A total of 30,000 TikTok users reached and a whopping 800 responses to the
#whereamifrom? question posed by our team of influencers. Of the 30,000
users who viewed our influencers’ content, 14% responded with a “like”, while
we also saw a click-through rate of 4.8%.
Creative marketing and a sound understanding of what type of content Gen
Z’ers respond well to was key to our success in this campaign. For brands that
want to attract Gen Z’ers in 2020, marketing your product or service in a fun
and engaging way is a sure-fire way to get them interested. You might want to be
on TikTok too.